Innovation management in established firms is crucial for maintaining competitiveness and ensuring long-term growth. Established companies often face challenges in integrating innovation into their business models and corporate culture. The ability to manage innovation effectively enables these firms to continue evolving, diversify their products and services, and adapt to market changes. In the UAE, innovation in established firms is central to the country’s economic diversification strategy and helps local businesses maintain their competitive edge.
Effective innovation management allows companies to identify new opportunities for growth, improve internal processes, and expand into new markets.
Program Objectives:
- Understand the role of innovation management in established firms.
- Learn how to integrate innovation into the business models of established companies.
- Study how to foster a culture of innovation in long-standing organizations.
- Explore strategies for diversifying products and services through innovation.
- Learn how to manage the challenges of innovating in established firms.
- Understand how to use innovation to improve operational efficiency.
- Study the impact of innovation management on organizational growth and market leadership.
- Analyze successful examples of innovation management in established firms.
This program aims to provide participants with the tools and knowledge needed to manage innovation in established firms, helping them to remain competitive and grow in an ever-changing business environment.
